This landed in my inbox the other day from Ben D – have a read it’s truly brilliant. It also serves as a big reminder to us all that for all the internal dynamics in marketing and advertising that encourage engagement, UGC, mash-ups (what ever buzzword you want to attach to it) the original goal was to put people (consumers) first. Put simply, we need to understand them and give a sh*t before we start coming up with ideas that make brands feel like they are doing the right thing..
I think this originally may have been discovered by PSFK, so hats off there too