The hits just keep coming from W+K & Old Spice www.oldspicesavestheworld.com
The hits just keep coming from W+K & Old Spice www.oldspicesavestheworld.com
I’ve shared this a lot and it’s whizzed round twitter a couple of times, but I’ve never posted it. silly. anyway check it out, amazing campaign, content and it became the biggest launch in entertainment history peoples.
I have been waving this around a lot recently. The IPA Strategy Group’s Game Changers event – which I missed sadly – saw this presented by Tim Malbon from Made by Many. Strikes me that in digital sometimes the way ideas evolve is new and challenging to the big idea creative process. When they work together, that’s surely what it’s all about though hey?