The word is out and it’s not just me reading this any more. That feels good. I hope you enjoy. So what is happening in my head..? Well, I’ve come up with a new term: FMIGs – Fast Moving Information Goods.
It is obviously a derivative of FMCGs – Fast Moving Consumer Goods – and seems be useful in describing the currency of the web’s new trends domain. As far as trends go, it seems to be increasingly about the speed with which you go to market and the colour of your wrapping – the buzzy concept you invent – for your trend.