Creativity
how to promote a club night..
I am in London on route to Cannes, but with summer brewing in Europe it is all about Ibiza – the party (capital) island of Europe. Believe it or not, this amazing viral is for an Ibiza club night. Loving the look, graphics and the multiple fake products. In my day all you got was a paper flyer..
Do not touch – music video
This is simply sublime. So often when we try to make things interactive we jump head first into complexity. Any interaction needs to be easy and enjoyable. To call this a ‘crowd sourced music video’is an understatement really. It is by definition, but it’s better than that. It is one of the best pieces of digital creative I’ve seen this year to be honest. The track is Kilo, by Dutch band Light Light and Monkier made it. Major hat tip.