london

I’ve never liked being called the young futurist, being young (I’m 29, might as well cover that off now) and doing what  I do has downsides. Still most Futurists are 40+ so it has stuck. So how do you forecast the future? I get asked that alot. Give your eyes a break and have a listen to this:

How does a professional forecaster predict the future, and do young futurists have a different outlook from their older colleagues? The Wall Street Journal’s Michael Totty talks with Ben Hourahine, futures editor at advertising firm Leo Burnett in London.