Mike Tyson on Strategy & Planning

mike tyson on strategy

I’ve been working on a strategic leadership lecture and it’s made me realise that far too often strategy is just about the planning, and not about the actions and behaviours required. Your plan depends on things staying the same. How you act in times of change is just as important, if not more important in today’s world. As Tyson aptly puts it ‘Everybody has a plan until they get punched in the face’. Quite. So what do you do next?

Google APG Presentation Highlights

Recently I was lucky enough to be invited by Google to visit their headquarters in Silicon Valley and New York with the Account Planning Group (APG).  Since then, we have given a series of talks on the learnings for the industry here. My topic’s how we are too slow in agencies and ways we can speed up.

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